When Bays Dental asked us to rebrand their company we wanted to steer away from cliché imagery of shiny teeth and smiles, and decided instead to create a fresh, contemporary look using white as the main colour. The logo can be reversed out of a selection of images or textures, changing to suit each purpose.
We also designed the signage for the exterior of their premises, featuring contemporary timber panelling behind the Bays Dental logo.
RISE is a business coaching programme with a focus on indigenous women. The brief was to create a logo that was inspiring and international.
Chambers & Station is a high-end residential development in the old Mt Eden firestation and council chambers. These beautiful stone buildings have been lovingly refurbished with no expense spared. The branding reflects the sophistication and elegance of these homes.
A subsidiary brand for Jaedon, Arctech is the name for their fire retardant merino thermal workwear range.
We have designed a simple, friendly logo with a stylised image combining a merino sheep, a flame and a koru. The finished identity will be applied across retail swing tags, garment labelling and advertising.
Organic Paradise is a new business with a retail store in Vanuatu supporting small, local organic producers. They stock items such as pepper, vanilla, coffee, cocoa, oils, nuts, beauty products and kava.
The branding uses a rounded font and a bright colour palette to communicate the island’s heartfelt friendliness. The result was a fresh and simple brand that was applied to identity, advertising, and retail store design.
Sanctuary Bathroomware is a new plumbing homebrand for Carters. We were asked to name and create a logo that represented style, quality and affordability. The logo also needed to reproduce well in a range of sizes – from a small label on a tap fitting up to printed onto a side of a carton.
The symbol was devised from the letter ‘S’ and represents a stylised tap or cross, but also depicts a flower or butterfly creating the feel of a sanctuary where one can seek refuge.
The Poi Room, a retail store in Newmarket, has the most beautiful collection of unique New Zealand art and design.
D1 designed their logo when they first opened in 2007 and continue to design their promotional material.
Their simple and elegant logo resembles the motion of the poi rather than an actual poi. It could also be seen as a bowl or jewellery both which you can find at The Poi Room.
One Health is a comprehensive medical clinic in a purpose built facility; offering acute accident and medical assistance as well as progressive general practice care.
We modernised their corporate identity, replacing the harsh edges of the original font with more contemporary rounded letter shapes and by incorporating a bespoke cross icon. This represents the range of services that OneHealth offers.
Sho’Time specialise in providing the best waitstaff, chefs and catering for corporate or private events.
You’ve probably seen these vans at major sporting or corporate events. The use of silver metallic graphics really help the vans stand out and be noticed as well as incorporating a theatrical, ‘show time’ feel.
Dominion Road School asked us to create a new look for their school’s branding. They wanted something lively and inclusive, eye-catching and modern. We kept their original colour scheme of yellow and blue, but chose stronger, bolder versions of these colours.
Solo Race-bred Cyclewear design and produce retro-style cycle clothing which is sold worldwide. The brand has become iconic for anyone wanting desirable, quality cycle wear. The logo we designed works in many formats – embroidered into clothing labels, printed onto caps and clothing, as a reflector on wet weather gear and used on point of sale and marketing material. Keeping with the retro theme the business cards are shaped like a old race number that fitted into the bike frame.
Magnet make great TV programmes for kids and big kids. They needed a brand which represented their youthfulness and passion for science and all things retro.
This fun logo made the big kids at Magnet very happy!
Cadbury World is the home of chocolate in New Zealand. When they opened their doors to the public in 2002 Cadbury asked D1 to design a uniquely New Zealand logo that captured the fun and excitement of a chocolate factory but still retaining the Cadbury brand values.
Arahura Vineyard was the first vineyard in Clevedon, South Auckland. After 15 years and with a new owner it was time for a label change.
The name Arahura came from the original owners hometown on the West Coast of the South Island, famous for 2 things – whitebait and the bridge shared with trains and traffic. For continuity we retained the whitebait from the old label although simplifying it in gold and overgloss. We chose a font which is similar to one used on railway signs.
Progear sells high quality cameras and equipment from the world’s leading brands.
We created an identity which a photographer would recognise as camera-related without having to show the cliched camera or lens icon. The background texture is from a quality vintage camera and the ‘0’ symbolises the f-stop.